PowerKraut was never meant to become a business product. It started in our own kitchen during a difficult period of gut health struggles, bloating and acid reflux. Made with organic vegetables, live cultures and packed with flavour, PowerKraut was created to make fermented foods feel enjoyable, approachable and easy to eat every day.

How much does your gut actually affect your skin? We explore the gut–skin axis, inflammation, and how fermented foods may play a role.

Fermented foods are meant to last, but that doesn’t stop people hesitating when they open the fridge, spot a date on the label, and wonder whether something is still okay to eat.

Some fermented foods sit on a shelf at room temperature, while others need to live in the fridge. That difference usually comes down to whether a ferment is pasteurised or live and raw — and it explains a lot about how fermented foods behave once you get them home.

One of the most common questions we’re asked, whether that’s at markets, pop-ups or in messages, is a very simple one. How do you actually eat fermented foods?

Struggling with acid reflux or bloating? Learn how fermented foods like sauerkraut and salsa may support digestion and gut balance, with research-backed insight.

Let’s be honest, I don’t love the taste of traditional sauerkraut. I find it a bit bland and a bit sour (it’s literally in the name).