Made in Liverpool • Raw & Unpasteurised • Live Cultures • Free Local Delivery over £30 • Family Business • Organic Ingredients •
Our Vision
Making Gut Health Delicious
We make raw, living food and drink that supports your gut and tastes good enough to enjoy every day. Wild Pantry exists to help people build simple habits with real food and reconnect with the power of natural choices.
How It All Started
Wild Pantry began with a health scare that changed everything.
When Daniel was diagnosed with a pre-cancerous gut condition, everything changed.
He was prescribed medication and told he’d likely be on it for life. But after reading the label and looking into the long-term side effects, we knew we wanted to explore other ways to support his gut too.
That search opened the door to something we hadn’t paid much attention to before: the gut.
We learned how deeply it connects to digestion, energy, mood, immunity, and everyday health. We tried supplements. We tried kombucha. But nothing really clicked. Most shop-bought “healthy” foods were pasteurised and stripped of the live cultures that make fermented foods what they are.
During Dan’s research, water kefir and fermented foods kept coming up. But he was sceptical. It sounded too simple to really make a difference.
Then, at a festival in South Wales, we learned how to ferment properly. Despite Dan’s stubbornness, Alice kept making water kefir at home and within weeks we both noticed changes. Alice’s bloating eased, Daniel started feeling better in himself, and our kitchen slowly turned into a full fermenting setup.
Soon, friends and family were asking for bottles and jars of their own and started noticing the difference too.
That’s when we realised how hard it was to find truly raw, living ferments locally. So we decided to make them ourselves.
Wild Pantry was built to make gut-friendly food and drink feel easy, enjoyable, and part of real life. No extremes. No complicated routines. Just proper living ferments that taste great and help people build habits that support their health naturally.
Meet Our Founders
We’re Daniel Fisher-Jones and Alice Critchley, the couple behind Wild Pantry. Our journey into fermentation began in early 2025 after Daniel was diagnosed with a pre-cancerous gut condition following a few years of reflux and indigestion. It was a shock that changed everything and pushed us to look for natural ways to support gut health.
Adding ferments into our lives made a huge difference. Daniel came off medication, and Alice’s bloating eased for the first time in years. We realised what we’d found could help more than just us, and Wild Pantry was born.
Daniel’s background has always been business and sport focused, from leading marketing for Archery GB during the Olympic and Paralympic Games to managing marketing across a family group of energy and finance companies. He’s also represented England in competitive archery and even launched one of the UK’s biggest electronic music conferences outside Brighton.
Alice’s world has always revolved around food. She founded Rosebank Bakery, creating wedding and celebration cakes and trading at artisan markets across the country. Her passion for food has now evolved into fermentation; if it can be pickled, brewed, or jarred, she’s experimenting with it.
When we’re not brewing or fermenting, we’re outdoors, foraging, walking, or enjoying what we call traditional hobbies. Daniel’s happiest exploring stone circles and neolithic sites, while Alice is crocheting, baking, or reading fantasy.
We started this to make gut health simple, tasty, and part of everyday life for people in Merseyside. Fermented foods can sound strange or “rotten”, but once you try them, you realise they’re delicious; and your body thanks you for it. Our mission is to give power back to people, showing how small changes can bring balance to the gut and help you feel your best.
